Outcome 01
Win the room
Board letters, trustee FAQs, and quarterly commentary that finance will not have to rewrite.
Free Resource
The AD’s AI Playbook.
Thirty prompts that buy back your week — organized by outcome, not by tool. Written by a two-time NACDA Athletic Director of the Year for the people still in the chair.
Why it exists
The constraint was never ideas. It was hours.
The board letter. The all-staff message after a decision you already lost sleep over. The sponsorship one-pager. The sport-by-sport budget read. All of it real, all of it eating the week before the actual leadership work started.
Every prompt carries the role, the audience, the constraints, and the output shape. Fill the brackets with your real numbers and you get a draft you can edit. Leave the brackets in and you get a template — which is what everyone else is posting.
It will not make the decision for you. That part is still the job. It gets you to a credible first draft in minutes so your judgment goes where it belongs: on the call, in the room, with your people.
Get the Playbook
Enter your name and email and the download opens immediately. No follow-up sequence — just the next Playbook when it is ready.
Prefer no form? Download it directly.
What is inside
Six outcomes. Thirty prompts.
Five prompts per outcome, each with the fields to fill, the tool it works best in, and a note on where the judgment still has to be yours.
Outcome 02
Communicate through change
Realignment, budget cuts, a coaching transition — the moments when the wrong words cost a year of trust.
Outcome 03
Fund the department
Sponsorship value propositions, outreach worth sending, and objection prep for the eight questions you already know are coming.
Outcome 04
Negotiate and decide
Renewal strategy, three-scenario models, and a department SWOT with teeth.
Outcome 05
Run the numbers
KPI sets, sport-by-sport P&L, and a workbook audit before the spreadsheet reaches your president.
Outcome 06
Build your platform
Your voice, your visibility, and your evenings back.
Want the version built around your department?
CK1 advises presidents, athletic directors, boards, and conference leaders on strategy, revenue, and the practical integration of AI into how a department actually runs.