Advisory Services

Strategic advisory for the new sports enterprise.

CK1 helps leaders assess complexity, stabilize operations, unlock revenue, align stakeholders, and modernize the way sports organizations make decisions.

Strategic Planning

Every athletic department needs a plan; almost none has one that is written, financially honest, and actually governed. CK1 delivers the plan first — operator-led and financially grounded — and the other pillars follow from it. Plans are built with your team rather than handed down to them: your staff co-authors the work through discovery and design, so the department owns it. That is the single biggest predictor that a strategic plan survives the next budget cycle.

Revenue Generation & Capital Strategy

CK1 helps organizations move beyond legacy revenue assumptions by identifying new commercial opportunities, strengthening corporate partnership pipelines, evaluating premium assets, improving philanthropic strategy, and building capital approaches capable of supporting the modern cost structure of sports.

Fiscal Stewardship & Operational Review

CK1 conducts practical, executive-level operational assessments designed to identify structural deficits, inefficient spending, outdated workflows, and underutilized assets. The goal is to create a healthier, clearer, and more sustainable operating model.

AI & Advanced Technology Integration

CK1 supports leaders as they evaluate and implement automation, AI-assisted workflows, data systems, reporting frameworks, and internal technology tools that reduce administrative drag and improve decision-making.

Institutional Alignment

Major sports decisions rarely sit inside athletics alone. CK1 provides strategic guidance for initiatives involving presidents, boards, conferences, legal teams, donors, corporate partners, media relationships, and campus-wide risk management.

Fractional Executive Advisory

CK1 provides confidential senior-level advisory support for leaders facing transitional periods, strategic resets, executive bandwidth constraints, organizational reviews, or high-stakes decisions that require experienced outside perspective.

Outcomes

Typical engagement outcomes

Every engagement is tailored, but CK1 advisory work is designed to produce practical clarity – not binders that sit on shelves.

Executive assessment

A clear view of operational, financial, commercial, and technology priorities.

Actionable roadmap

A practical sequence of recommendations based on urgency, impact, risk, and available resources.

Leadership alignment

Shared language and strategic clarity across athletics, campus, corporate, donor, and board stakeholders.

Engagement Models

Three ways to engage.

A department can enter at Tier 1 and grow the relationship as the work proves itself.

Tier 1

Strategic Assessment & Blueprint

A fixed-scope diagnostic plus a written, multi-year strategic plan and executive readout. The foundational engagement.

6–8 weeks · fixed scope
Tier 2

Plan + Implementation Advisory

A retained advisory relationship that drives execution, quarterly re-planning, and accountability.

Project + 6–12 months
Tier 3

Fractional Strategic Leadership

Embedded, board-level strategic leadership — CK1 operating as a fractional senior executive across the enterprise.

Ongoing · annual
The Diagnostic Lens

Four questions that structure every engagement.

Vision & Priorities

The department’s actual direction — and whether it is written, shared, and funded.

How It Operates Today

Structure, decision rights, and who actually approves what. The real map differs from the org chart.

Greatest Opportunities

Where growth, revenue, and innovation are being left on the table — usually unmonetized.

Technology, Data & AI

Systems, data practices, and readiness. Almost always scattered — the on-ramp to the AI layer.

The single most valuable question: “What would you want in front of you every Monday morning as the AD?” It surfaces the real priorities — and defines the first executive-intelligence product.