Section 01
Multimedia & Sponsorship
Five checks on inventory, published rate versus realized rate, added value, and escalators — the four places the largest line quietly loses its value.
Free Resource
The Rate-Card Audit.
Thirteen checks to run before your next selling season — written by a former Division I athletic director who sat on both sides of the rate card.
Why it exists
Most departments do not have a revenue problem. They have a pricing problem.
The card gets rebuilt from last year’s card. Digital and data ride along inside a signage package for free. Added value gets given away at the end of a negotiation and never gets counted. None of it shows up as a loss, because none of it was ever priced.
This is the review to run before the selling season opens, not after. Thirteen checks, scored zero to two, across the three streams where the money leaks fastest. It takes about ninety minutes with your rate card, your last five signed agreements, and whoever actually closes the deal.
It will not price your inventory for you. It will tell you, in one sitting, which conversations you are walking into without a position.
Get the Audit
Enter your name and email and the download opens immediately. No follow-up sequence — just the next tool when it is ready.
Prefer no form? Download it directly.
What is inside
Three streams. Thirteen checks. Twenty-six points.
Every check is scored zero to two, with a scoring band at the back that tells you where to start. The zeros matter more than the total.
Section 02
Premium Seating & Hospitality
Four checks on tiering, renewal by segment, waitlist evidence, and the non-event revenue most departments never put a rate on.
Section 03
First-Party Data & Digital Rights
Four checks on ownership, unbundling digital from traditional inventory, usage terms, and measurement a buyer will pay against.
Want it run against your actual card?
CK1 advises presidents, athletic directors, boards, and conference leaders on strategy, revenue, and the practical integration of AI into how a department actually runs.